Why video is your greatest marketing asset

Selling houses in today’s real estate market has changed dramatically since the introduction of digital media.

The video revolution is here, and real estate is a prime example of an industry that has the potential for its marketing and advertising to thrive off it.

Videos content is projected to claim more than 80% of all web traffic by 2019.

The human attention span is declining and buyers have more platforms than ever before to view listings.

Video is the best new way to capture your audience and turn their views into actions, there is no doubt about it, but what turns many agents off the idea is the associated costs passed onto their clients.

Video is versatile and comes in many different forms and with that comes a varying price range. There are more options than just your traditional in-house walk throughs which can often be the most expensive.

The cost of a traditional videographer to walk through a property and put together a video can be upwards of $500, and it takes precious time to edit and produce.

But what many agents don’t realise is the other types of video options available to them and their clients.

One of the least expensive types with the fastest turn around is the motion picture with voiceover.

In just 90 seconds you can inform the buyer or tenant of all the main features and let them see it with their own eyes as the voiceover walks them through the property.

Take a look at HD Property Videos example here.

To see more examples of great voiceover video content visit https://hdpropertyvideos.com/examples/

Short and snappy is the key with videos up to 2 minutes long receiving the most engagement.

Video is also a great way to expand the reach of your listing. Video is multi-faceted and can be shared across Instagram, Facebook and other social media platforms at the agent’s or client’s discretion.

Property marketing videos are a growing trend yet to be embraced by many agencies. The versatility of video has the potential to be used through social media, portals including realestate.com and your website to give your listing maximum exposure.

The benefits of videos speak for themselves, it’s the costs associated with them that make them less attractive.

On top of all the additional advertising costs that are passed onto the vendor or landlord it can seem like a burden to suggest an additional payment for a video on their property, but the benefits of video are guaranteed to outweigh the costs.

Video is quick and every second of display and audio is full of valuable content. A positive experience with a video ad increases their purchase intent by 97%.

Be relevant and interesting and you’ll see the rewards come in.

Creating the video itself is actually the hardest part, but with services like HD Property Videos the process is quick and seamless.

Video is powerful and emotive; the combination of sound and visuals appeals to two of the human senses leaving more memory triggers in their mind when they come to recollect your property.

Video engages the buyer without you or the client lifting a finger. It creates an emotional connection to the property and leaves a longer lasting impression in their minds.

To stay ahead of the game and make the properties you’re listing stand out to buyers and tenants, you need to visually enhance your listing through video.

If you’d like to know more about our services please give us a call on 1300 689 122.